Last updated: November 11, 2026 · Effective: November 11, 2026
This policy explains what information Plant Identifier (the “app”) collects, why, who we share it with, how long we keep it, and the choices and rights you have. It applies to the app on iPhone, iPad and Android, and to https://getplantidentifier.com.
The short version
- You can start without signing up. The app creates a guest account the first time you open it. You can sign in later with Apple, Google or an email address to keep your plants safe.
- Your photo goes to our AI provider only with your OK. When you identify a plant, the photo you take or pick goes through our servers to our AI service provider, Google LLC, which names the plant and writes about its care and safety. The app asks before the first photo is sent. Our provider may not use it to train its AI models. The app saves each plant it names to your My Plants, with its photo, until you delete it.
- Your plants are yours. The plants you identify, with their photos, are kept in your account so they come back when you sign in on a new device. We don’t sell them or use them for ads.
- The free plan shows ads. They come from the mobile ad service of Google LLC and the ad networks that bid through it. On iPhone and iPad, they get your device’s advertising identifier only if you allow tracking when the app asks. Where the law asks for it, the app asks your choices first, and you can change them in Settings › Ad privacy choices. We don’t sell your photos, your plants or your questions to anyone.
- Your data, your controls. You can download your data and delete your account from inside the app.
Who we are
FAMO Connect LLC, a Georgia limited liability company based in Tucker, Georgia, USA (“we”, “us”, “our”), provides the app and is responsible for your personal information.
- Privacy questions and requests: privacy@getplantidentifier.com
- General support: support@getplantidentifier.com
Privacy Officer. Our Privacy Officer is responsible for how we protect personal information, including as the person in charge of the protection of personal information under Canadian and Québec privacy law. You can reach our Privacy Officer at privacy@getplantidentifier.com.
Plant Identifier is offered in the European Economic Area, the United Kingdom and Switzerland: what their laws ask of us is in If you live in the European Economic Area, the United Kingdom or Switzerland.
Age requirement
You must be at least 13 years old to use the app, or older where the law where you live sets a higher age for agreeing to how your information is used (16 in some countries of the European Economic Area). It is not directed at children. See Children.
Information we collect
Information you give us
Account information
- A guest account ID, created automatically the first time you open the app.
- If you sign in: your email address and, if you choose, a password (sign in with email); or what Apple or Google shares when you sign in with them, usually your email address (which may be an Apple private relay address) and your name. Passwords are handled by our sign-in service provider; we never see them.
Photos of plants
- The photo you take with the camera or pick from your photos to identify a plant (up to three photos of the same plant for a closer look, where the app offers it). The app makes it smaller and removes the location and other details your camera records with it before it leaves your device.
- When you pick one of the other likely matches the app shows, the name of the plant you picked, sent with the same photo.
Your plants
- The plants you identify: the app saves each one it names to your My Plants on its own, with the photo, what the app found out about the plant (its name, care, safety and other details) and when it was saved, and the last conversation you had about it in Ask about this plant. They are kept in your account so they follow you to a new device, until you delete them (in My Plants, or with your account). If you used an earlier version of the app, the plants and photos it saved are in your account too.
Questions you ask about a plant (only if you use Ask about this plant)
- Your question, the earlier messages of that conversation, and the plant’s name and a short description of it. The last conversation about a saved plant is kept with that plant in your account, so you can pick it up later, until you delete the plant or your account; only its newest messages are kept.
Messages to us
- Feedback and support requests you send from the app, including a report that the app named a plant wrong, any email address you give us for a reply, the app’s version and your platform.
Your settings
- Your consents (with the date and the version of the wording you agreed to), and the other settings you choose.
Information collected automatically
- Device and app information: app version, platform (iOS or Android), device model and operating-system version, language and region settings, and your time zone. We use your time zone to know when your day starts for daily allowances, and your region to give care advice for your hemisphere and units; we do not collect your precise location.
- Identifiers: your account ID, a random ID for this installation of the app, and installation IDs used by our infrastructure provider’s services. On the free plan, the ads also read your device’s advertising identifier: on Android, its advertising ID; on iPhone and iPad, its advertising identifier (IDFA), only if you allow tracking when the app asks (see Ads).
- App integrity checks: to block fake or tampered copies of the app, it obtains an attestation token from Apple or Google and sends it with requests to our servers.
- Usage counters: how many identifications you have used today (and of which kind), how many questions you have asked, what rewarded ads gave you (extra identifications, an Expert ID or a question), and the IDs of your recent requests, so we can apply daily allowances fairly across your devices and never charge one request twice.
- Server logs: when the app calls our servers, we log technical details such as your account ID, the time, the type of request, whether it succeeded, how long it took, how many photos it carried and how sure the answer was. Our infrastructure provider’s request logs also record your IP address. We never log your photos or the words of your questions.
- Crash reports: when the app crashes or hits a serious error, it sends a crash report (see Crash reports).
- Analytics (unless you turn it off; in the European Economic Area, the United Kingdom and Switzerland, only if you turn it on): which screens get used and where the app gets stuck (see Analytics).
Information from others
- Apple and Google sign-in: your email address and name, if you sign in with them.
- App stores and our purchase-management provider: whether you have an active Pro subscription or purchase, your purchase history and renewal and refund status, including the store’s reason when a subscription or trial ends (for example, cancelled, or a billing problem), which our server logs keep as a code. We never receive your payment card details.
- Our ad provider: when you choose to watch a rewarded ad, Google LLC tells our servers that the ad was watched, with your account ID and an ID for that ad, so we can give you what it unlocks: an extra identification, one Expert ID or one question.
Information that stays on your device
Some information is kept only on your phone or tablet: copies of your plants and their photos so they open quickly, a conversation in Ask about a plant that isn’t saved, while it is open, when ads were last shown (so the app doesn’t show them too often), your choices about ads (kept by the ad service’s consent form), your answer to the tracking request on iPhone and iPad (kept by your device), and whether you have seen certain screens.
Your consents
You can review and change these in the app under Settings › Your consents. We record when you gave or withdrew your consent to send photos and questions to our AI provider, and which version of the wording you agreed to; for analytics, we record your choice.
Sending your photos and questions to our AI provider
Nothing is sent to our AI service provider until you allow it. The first time you take or pick a photo to identify, the app explains what will be sent, who receives it and why, and asks you to allow it or choose Not now.
- What is sent: the photo (or photos) of the plant; when you pick another likely match, that plant’s name; with Ask about this plant, your question and the earlier messages of that conversation, with the plant’s name and description; and your language and region, so the answer is in your language and its care advice fits your season. We do not send your name, your email address or your location with it.
- Who receives it: our AI service provider, Google LLC, acting on our behalf.
- Why: to name the plant and tell you how to care for it and whether it’s safe for people and animals, and to answer your questions about it.
- No training: our provider’s terms bar it from using this information to train its AI models.
- Not now: nothing is sent, and the photo stays on your device. Identifying a plant needs this consent, so the app asks again the next time you try.
- Withdrawing: switch it off in Settings › Your consents. From then on nothing is sent until you allow it again. If we materially change what is sent or who receives it, the app asks you again.
Your ad choices
Where the law asks for it (for example, in the European Economic Area, the United Kingdom, Switzerland and some US states), the free plan shows the ad service’s consent form before ads use your information, and you can change your choices at any time in Settings › Ad privacy choices. See Ads.
Analytics
Whether analytics is on before you choose depends on the region your device is set to:
- In the European Economic Area, the United Kingdom and Switzerland, analytics is off until you turn it on. The app asks you once, when you first set it up (or, if you update from an earlier version, right after it shows you what’s new), and nothing is sent unless you choose Allow. Not now keeps it off. The app asks the same way if, during that setup, our ad provider’s consent tool finds that the law requires consent where you are, or if your device doesn’t say which region it is set to. If you haven’t made a choice and later set your device to one of these regions, analytics turns off until you turn it on.
- Everywhere else, analytics is on unless you turn it off.
Wherever you are, you can turn analytics on or off at any time in Settings › Your consents. Your choice is kept with your account, and from then on the app follows it.
When analytics is on, the app sends usage information to our analytics provider: which screens are used, app opens and sessions, how far you got through setup, which offers were shown, and whether a purchase was started or made, and of which plan; when you start an identification, from the camera or your photos, and of which kind; whether a plant was found, with a rough band for how sure the match was, or why none was; whether you read a result, saved a plant or shared one as a picture, and in which format; when you used up the day’s free identifications; when an ad was offered for one more identification, an Expert ID or a question, and when watching it gave you one; which ads were shown, by kind and place in the app; when you asked a question about a plant; when the app asked your device to show its rating prompt; the screens, cards and announcements the app shows by itself, when they came up or were held back, and how they were closed; and, for notifications, which notifications you open, whether notifications are allowed on your device, and whether you turned the daily reminder on or off where the app offers one. Each of these also carries the language the app is shown in and your device’s region setting, so we can see how the app works in each language and country. Analytics never includes your photos, the plants you identify or save, the words of your questions, or your name, email address or account ID. It uses a random ID for this installation of the app, and our analytics provider works out an approximate location (such as your country and city) from your IP address. Nothing in the app depends on it.
Crash reports
Crash reports are always sent, so we can find and fix problems that could, for example, lose someone’s saved plants. A crash report contains technical information such as the error and where in the code it happened, device model, operating-system version, app version, free memory and disk space, and an installation ID. Some problems the app recovers from are reported the same way, by an error code only — an identification that failed, a purchase the store refused — and none from a device with no network. Crash reports never include your photos or your questions.
Device permissions
The app asks your device’s permission before it uses the camera (to photograph a plant) and, on Android, notifications (to remind you before a free trial ends, if you start one). You can change these at any time in your device’s settings. Picking a photo from your library needs no permission: your device hands the app only the photo you pick. On iPhone and iPad, the app may also ask whether ads may track you (Apple’s App Tracking Transparency), which decides whether they get your device’s advertising identifier; you can change your answer at any time in Settings › Privacy & Security › Tracking (see Ads).
How we use your information
We use your information to:
- Provide the app: create and keep your account, keep your saved plants and settings in it, and restore them when you sign in on a new device.
- Identify plants and answer questions (only with consent): name a plant from your photo, tell you how to care for it and whether it is safe, and answer the questions you ask about it.
- Show ads on the free plan: with our ad provider, as Ads describes, and give you an extra identification, one Expert ID or one question when you watch a rewarded ad.
- Handle purchases: unlock Pro, restore purchases, remind you before a free trial ends (on Android), and apply daily allowances.
- Keep the app secure and working: verify app integrity, prevent abuse and fraud, enforce fair-use limits, diagnose crashes and errors, and keep the service running.
- Improve the app: understand which features are used (only if analytics is on) and read your feedback, including reports of a plant named wrong.
- Support you: answer your messages and handle your data requests.
- Meet legal obligations: respond to lawful requests, keep required records and enforce our Terms of Service.
We do not use your photos, your plants or your questions to show you ads or to build advertising profiles, and we don’t make decisions about you that have legal or similarly significant effects. We do not train our own AI models on your information.
Our reasons for using your information
| What we do | Information | Our reason |
|---|---|---|
| Provide your account, saved plants and settings | Account, saved plants and their photos, settings, device information | To provide the app you asked for |
| Identify plants; answer questions about them | Your photos; your questions; your language and region | Your consent, and to provide the feature you asked for |
| Ads on the free plan | Advertising identifier (on iPhone and iPad, only if you allow tracking), device and app information, IP address, ad interactions | Your consent where the law requires it; otherwise to fund the free plan |
| Rewarded ads | Your account ID and the ad’s ID | To give you what the ad you chose to watch unlocks: an extra identification, one Expert ID or one question |
| Analytics | Usage information, the app’s language and your device’s region setting | Your consent in the European Economic Area, the United Kingdom and Switzerland; elsewhere, our legitimate interest in improving the app, which you can object to at any time by turning analytics off |
| Crash reports, app-integrity checks, security, abuse prevention, fair-use limits, server logs | Technical data, identifiers | Keeping the app secure, reliable and available |
| Purchases and subscriptions | Purchase and entitlement records | To provide what you bought, and legal obligations such as tax and accounting |
| Support and feedback | Your messages | Helping you and improving the app |
| Data requests and legal compliance | Request records | Legal obligations |
Where we rely on consent, you can withdraw it at any time. Withdrawal does not affect processing that already happened.
How identification works
When you identify a plant, the app sends your photo to our servers, which pass it to our AI service provider, Google LLC, and return what it found: the plant’s name, how sure the match is, other likely matches, and its care, safety and other details. Questions you ask about a plant go the same way, and the answer comes back. Our provider processes this information only to provide the service to us, under a contract that requires it to protect your information, and it does not use it to train its AI models.
Identifying a plant keeps neither your photo nor your question on our servers. We keep the answer briefly, so that if it is lost on its way to your device, trying again gets the same answer without using another of your daily identifications; it is then deleted automatically, normally within a day. When the app names a plant, it saves the plant’s photo and what was found in your account, as Your plants describes; a photo in which no plant was named is not kept. The last conversation about a saved plant is kept with it the same way; no other question is kept.
Answers are automated and can be wrong: a plant can be named wrong, and its care or safety information can be incomplete. Never eat a plant or use it as medicine because the app named it, and if a person or an animal may have eaten part of a plant, call a poison control center or a vet straight away.
Who we share information with
We share personal information only as described here.
Service providers (processors)
These companies process personal information on our behalf, under contracts that limit their use of it to providing their services to us and require them to protect it.
| Provider | What they do for us | What they process |
|---|---|---|
| Google LLC | Hosts our servers, database and file storage; runs sign-in, app settings and app-integrity checks; collects crash reports; and analytics, unless you turn it off (in the European Economic Area, the United Kingdom and Switzerland, only if you turn it on) | Account and sign-in information, your saved plants and their photos, settings, usage counters, server logs, crash reports, device and app information, and usage information if analytics is on |
| Google LLC | Our AI service provider: names plants from your photos and answers your questions about them, only after you allow it | Your photos, your questions and the plant’s details, your language and region |
| RevenueCat, Inc. | Manages subscriptions and in-app purchases | Your account ID, purchase and subscription history, transaction IDs, device and app information, IP address |
| Google LLC | Email for support and data requests | Your email address and the messages you send us |
Our AI service provider processes what we send under its terms for business customers, which prohibit it from using that information to train its AI models. It may keep information briefly to provide the service and to detect abuse, as its terms allow.
Companies that act independently
- Google LLC, for ads on the free plan, and the ad networks that bid through its ad service. Its mobile ad service decides which ads to show and collects information through the app for that, and each network that bids receives the ad request, each under its own privacy policy: see Ads.
- Apple and Google as app stores. When you buy Pro, you pay Apple (App Store) or Google (Google Play). They process your payment under their own privacy policies.
- Apple and Google as sign-in providers, if you choose to sign in with them.
- Apple and Google as device providers, for app-integrity checks.
Other disclosures
We may also disclose information:
- If the law requires it, for example in response to a valid court order, and to protect the rights, property or safety of our users, the public or us.
- In a business transfer, such as a merger, acquisition or sale of assets, subject to this policy. We will tell you before your information becomes subject to a different privacy policy.
- At your direction, for example when you share a plant as a picture or share your data export. A picture you share is made on your device and goes where you send it; we don’t receive it.
What we don’t do
- We do not sell your personal information for money, and we don’t give it to data brokers.
- We never pass your photos, your saved plants, your questions, your name or your email address to advertisers.
- What our ad provider collects for ads, and your choices about it, are in Ads.
Ads
The free plan shows ads: banners on some screens, a full-screen ad now and then when you leave a plant’s page, and, only if you choose to watch one, a short rewarded ad for an extra identification, one Expert ID or one question. The ads come from Google AdMob, the mobile ad service of Google LLC, which picks them.
Ad networks that bid. For each ad, Google’s ad service runs an auction in which these other ad networks can bid to show it: Meta Platforms, Inc., AppLovin Corporation, Liftoff Mobile, Inc., InMobi Pte. Ltd. and Digital Turbine, Inc. Each network that bids receives the ad request, with your IP address, device and app information, your consent choices and, on Android, your advertising identifier (on iPhone and iPad, only if you allow tracking). The network that wins shows the ad and learns whether it was seen and tapped. Each uses this under its own privacy policy: Meta, AppLovin, Liftoff, InMobi and Digital Turbine. Your ad choices below reach them through Google’s consent tools.
What the ad service collects. Through the app, it collects your device’s advertising identifier (on Android, its advertising ID; on iPhone and iPad, its IDFA, only if you allow tracking when the app asks), your IP address and the approximate location it gives, device and app information, which ads were shown and tapped, and your consent choices. It uses this to show ads, limit how often you see the same one, measure them and prevent fraud, and, where you allow it or the law lets it, to show ads based on your interests. Its use of this information is governed by its own privacy policy: how Google uses information from apps that use its services.
Your choices.
- Tracking (iPhone and iPad). The app may ask you once whether ads may track you (Apple’s App Tracking Transparency), to show you ads based on your interests. The ad service and the ad networks get your device’s advertising identifier only if you allow it; if you don’t, they don’t get it, and ads are measured without it. You can change your answer at any time in your device’s Settings › Privacy & Security › Tracking.
- Consent where the law requires it. Where the law asks for it (for example, in the European Economic Area, the United Kingdom, Switzerland and some US states), the app shows the ad service’s consent form before ads use your information. You can change your choices at any time in Settings › Ad privacy choices.
- Android. The ad service and the ad networks use your device’s advertising ID. You can reset or delete it, or opt out of ad personalization, in your device’s settings (Google › Ads, or Privacy › Ads).
If you don’t agree to personalized ads, you may still see ads, chosen from things like the app you are using and your approximate location rather than a profile of you.
Rewarded ads. When you watch one, the ad service tells our servers, with your account ID and an ID for that ad, so we can give you what it unlocks: an extra identification, one Expert ID or one question. We keep these IDs and how many of each you got today with your account.
We don’t track you across other companies’ apps or websites ourselves. Our website uses no cookies, analytics or tracking; it publishes the list of companies allowed to sell the app’s ad space (app-ads.txt), as the ad industry asks.
Where your information is stored
We are based in the United States. Our servers, database and file storage are in the United States. Our AI service provider may process requests in any of the locations where it operates, and our ad provider and the ad networks in Ads may process information in any of the countries where they operate. RevenueCat is based in the United States.
If you use the app from outside the United States, your information is transferred to and processed in the United States and those other places, where data protection laws may differ from those where you live.
If you live in Japan. The service providers we entrust your personal information to (see Who we share information with) are in the United States, and our AI service provider and the ad networks in Ads may process information in other countries where they operate. The United States has no comprehensive federal privacy law like Japan’s Act on the Protection of Personal Information: personal information is protected there by federal laws for particular sectors, by the Federal Trade Commission’s enforcement against unfair or deceptive practices, and by state laws such as California’s. Each of these providers is bound by a contract that lets it use your information only to provide its services to us and requires it to protect your information at least as well as this policy does, and we protect your information as How we protect your information describes. To learn more about these measures, write to privacy@getplantidentifier.com.
How long we keep your information
We keep information only as long as we need it for the purposes in this policy.
| Information | How long we keep it |
|---|---|
| Guest accounts (never signed in with Apple, Google or email) | We keep a guest account until it is deleted in the app or signed out of: we don’t delete guest accounts automatically. |
| Signed-in accounts and everything in them (saved plants with their photos and their last Ask conversation, settings, consents) | Until you delete the account, or delete individual plants. |
| Photos sent to identify a plant, and your questions | A photo in which the app names a plant is saved with that plant in My Plants, until you delete the plant or your account. A photo in which no plant was named is sent for processing and not kept. Your questions are kept only as the last conversation about a saved plant, with that plant, until you delete it or your account. |
| Answers (what the AI found, and its replies) | Kept briefly on our servers, so a failed connection can try again without using your allowance twice, then deleted automatically, normally within a day. A saved plant keeps what was found about it. |
| Photos an earlier version of the app sent to identify a plant and didn’t save | Deleted automatically, normally within three hours. |
| Consent records, usage counters, rewarded-ad records and purchase records | For the life of your account. |
| Feedback sent from the app | Until your account is deleted. If we reply by email, those emails are kept as the next row says. |
| Emails to our support address | We delete them 24 months after the conversation ends. |
| Our record of each data request and how we answered it | 24 months, as privacy laws require. |
| Crash reports | 90 days. |
| Analytics data (if on) | 2 months. |
| Server logs (including IP addresses in request logs) | 30 days. |
| Deleted-account marker (account ID only) | About one to two hours, until our second clean-up after a deletion has run. |
| What the ad service and the ad networks collect | Under each company’s own policy (see Ads); Google’s is in “How Google retains data we collect”. |
| Purchase records at Apple, Google and RevenueCat | Under their policies and the law (for example, tax and accounting rules). |
| Data on your device | Until you sign out, delete your account or delete the app. |
We may keep information longer if the law requires it or to resolve a dispute, but only for that purpose.
Deleting your data and your account
- Delete a plant: in My Plants, swipe a plant to the left and tap Delete. Its photos are deleted with it.
- Delete your account: open Settings › Account › Delete account (Settings › Sign in to keep your plants safe › Delete account if you never signed in). If you signed in, you’ll be asked to confirm it’s you. We then delete your account, your saved plants and their photos (those an earlier version of the app saved too), your settings and consents, your usage and rewarded-ad records, and the feedback linked to your account. A second clean-up shortly after removes anything a device that was still signed in may have saved in the meantime. This can’t be undone.
- Signing out of a guest account deletes it and its data (the app warns you first).
- Subscriptions are separate. Deleting your account or the app does not cancel Pro. Cancel it in your App Store or Google Play subscriptions.
- What the ads collected is kept by the ad service and the ad networks under their own policies (see Ads); deleting your account doesn’t reach it.
- If you can’t open the app, email privacy@getplantidentifier.com or follow the steps at https://getplantidentifier.com/delete-account. We will verify that the account is yours, and we delete it within 30 days.
Your choices and rights
Tools in the app
| What you can do | Where |
|---|---|
| Download a file of everything we keep for your account, your saved plants and their photos included | Settings › Account › Download my data (or Settings › Download my data, for an account you never signed in to) |
| Withdraw or give consents | Settings › Your consents |
| Change your ad choices | Settings › Ad privacy choices (where the law asks for a choice) |
| Delete a saved plant | My Plants |
| Delete your account | Settings › Account › Delete account (or Settings › Sign in to keep your plants safe › Delete account, for an account you never signed in to) |
| Allow or stop ads tracking (iPhone and iPad) | Your device’s Settings › Privacy & Security › Tracking |
| Turn off camera or notification access, or reset or delete your advertising ID (Android) | Your device’s settings |
If you can’t open the app, email privacy@getplantidentifier.com and we’ll help you get a copy.
Your rights
Depending on where you live, you may have the right to:
- access your personal information and get a copy of it;
- correct inaccurate information;
- delete your information;
- restrict or object to how we use it;
- data portability: receive the information you gave us in a machine-readable format;
- withdraw consent at any time, without affecting earlier processing; and
- complain to a privacy regulator where you live.
Most of these you can do yourself with the tools above. For anything else, see How to make a request.
If you live in the United States
Sale and sharing. We do not sell personal information for money. The ads on the free plan let our ad provider and the ad networks that bid through it collect identifiers and information about your use of ads, which some state laws treat as “sharing” for cross-context behavioral advertising or as “targeted advertising”. To opt out, use Settings › Ad privacy choices where the app shows it; on iPhone and iPad, don’t allow tracking (or turn it off in Settings › Privacy & Security › Tracking); on Android, reset or delete your advertising ID, or opt out of ad personalization, as Ads describes. We do not use personal information for profiling that produces legal or similarly significant effects.
Where a state’s comprehensive privacy law applies to us, you may have the right to know and access, correct, delete and port your personal information; to opt out of sale, sharing, targeted advertising and certain profiling; to appeal a decision we make on your request; and not to be discriminated against for exercising your rights.
Sensitive personal information. The only sensitive personal information we collect is your account log-in (email address and password). We use it only to provide the app and keep it secure, so the California “right to limit” does not apply.
Do Not Track and Global Privacy Control. The app can’t receive these browser signals. Our website, which they do reach, sells and shares nothing and tracks no one.
Appeals. If we decline your request, you can appeal by emailing privacy@getplantidentifier.com with the subject “Privacy appeal.” We will respond within the time your state’s law requires. If you are not satisfied, you can contact your state attorney general.
California: notice at collection
Where the California Consumer Privacy Act applies to us, this table is our notice at collection. It describes the personal information we collect and have collected in the past 12 months.
| Category | Examples | Source | Disclosed for a business purpose to | Sold or shared? |
|---|---|---|---|---|
| Identifiers | Account ID, installation IDs, advertising identifier (Android’s advertising ID; the IDFA on iPhone and iPad if you allow tracking), email address, name (from Apple or Google sign-in), IP address | You; your device; Apple or Google | Infrastructure, purchase-management and email providers; the ad provider (advertising identifier, IP address; and your account ID for a rewarded ad); the ad networks that bid through it (advertising identifier, IP address) | Shared with the ad provider and those networks for ads, unless you opt out |
| Customer records | Name, email address | You; Apple or Google | Infrastructure and email providers | No |
| Commercial information | Subscription status, purchase and refund history | App stores; purchase-management provider | Infrastructure and purchase-management providers | No |
| Internet or other electronic network activity | Server logs, crash reports, analytics (if on), which ads were shown and tapped | Your device | Infrastructure provider; the ad provider and the ad networks that bid through it (ad activity) | Ad activity is shared with the ad provider and those networks, unless you opt out |
| Audio, electronic, visual or similar information | Photos of plants you take or pick | You | Infrastructure provider (photos of the plants in My Plants); AI provider | No |
| Inferences | Approximate location from your IP address | Your device | Infrastructure provider (analytics, if on); the ad provider and the ad networks that bid through it | Shared with the ad provider and those networks for ads, unless you opt out |
| Other information you give us | Your saved plants, the questions you ask about a plant, your messages | You | Infrastructure provider; the AI provider (your questions) | No |
| Sensitive personal information: account log-in | Email address and password | You | Infrastructure provider | No |
Retention for each is in How long we keep your information. We do not collect your precise location or biometric information.
How to make a request
- In the app: use the tools above. Requests made while signed in are verified by your sign-in.
- By email: privacy@getplantidentifier.com. Tell us what you want and which account it concerns.
To protect your information, we verify that a request comes from the account holder, for example by asking you to send it from the app while signed in, or to confirm access to the email address on the account. A guest account can only be identified from the app on your device, so please use the in-app tools for it. You may use an authorized agent where the law allows; we will ask for proof that the agent is authorized.
We respond to requests within 45 days, and may extend this once by 45 days where the law allows, telling you why.
If you live in Türkiye
This section is our notice under Türkiye’s Law No. 6698 on the Protection of Personal Data (“KVKK”).
- Data controller: FAMO Connect LLC (see Who we are).
- What we process, and why: the personal information in Information we collect, for the purposes in How we use your information.
- How we collect it: electronically, through the app, our servers and the companies in Information from others.
- Legal grounds: we process your personal data because it is necessary to perform our agreement with you and provide the app, to meet our legal obligations, and for our legitimate interests in keeping the app secure and working and in offering a free plan with ads, as long as they don’t override your rights. We send information to our AI service provider only with your consent (Your consents), and where the law requires it, ads use your information only with your consent (Ads).
- Who receives it: the companies in Who we share information with. They are outside Türkiye, and our AI service provider and the ad networks may process information in other countries where they operate (Where your information is stored), so your personal data is transferred outside Türkiye.
- Your rights under article 11 of the KVKK: to learn whether we process your personal data and, if we do, to ask for information about it; to learn why we process it and whether it is used for that purpose; to know the third parties in Türkiye or abroad it is transferred to; to ask us to correct it if it is incomplete or inaccurate; to ask us to delete or destroy it; to ask that the third parties it was transferred to are told of a correction or deletion; to object to a result against you that comes solely from automated analysis of your data; and to claim compensation if unlawful processing causes you damage.
- How to apply: use the tools in Tools in the app, or email privacy@getplantidentifier.com. We answer free of charge within 30 days. If we decline your request, or you are not satisfied with our answer, you can complain to the Personal Data Protection Board (Kişisel Verileri Koruma Kurulu).
If you live in the European Economic Area, the United Kingdom or Switzerland
- Controller: FAMO Connect LLC (see Who we are) is the controller of your personal information. Our ad provider and the ad networks in Ads decide for themselves how they use what they collect for ads, as controllers of it.
- Legal bases: the table in Our reasons for using your information: to perform our agreement with you (your account, your saved plants, purchases and settings), your consent (sending your photos and questions to our AI service provider, analytics, and how ads use your information), our legitimate interests (keeping the app secure and working, crash reports, fair-use limits, answering you, offering a free plan with ads), and our legal obligations. You can object at any time to what we do for our legitimate interests.
- Your consents: nothing is sent to our AI service provider, Google LLC, until you allow it, and analytics is off until you turn it on (Your consents). Before ads use your information, the app shows the ad service’s consent form, and ads use your information only as you choose there (Ads). You can withdraw any of these consents at any time in Settings › Your consents or Settings › Ad privacy choices, without affecting what was done before.
- Transfers: your information is transferred to the United States and the other countries in Where your information is stored. Our service providers protect it there under the European Commission’s standard contractual clauses (and their UK and Swiss equivalents) or, where they are certified, the EU-U.S. Data Privacy Framework and its UK and Swiss extensions. To ask for a copy of these safeguards, write to privacy@getplantidentifier.com.
- Your rights: the rights in Your rights, including to complain to the data protection authority where you live or work, or where you think the law was broken.
How we protect your information
- Information travels between the app and our servers encrypted (TLS), and our infrastructure provider encrypts it at rest.
- Security rules allow only you, signed in to your account, to read or change your account’s data and your saved plants’ photos. Usage counters, rewarded-ad records and purchase records can only be changed by our servers.
- Our servers check that requests come from genuine copies of the app. The one exception is account deletion, which always works, so you can never be locked out of deleting your account.
- Deleting a signed-in account requires you to have signed in recently.
- Secrets are kept in a managed secret store, and we do not log your photos or the words of your questions.
No system is perfectly secure. If we become aware of a breach that affects your information, we will notify you and the authorities as the law requires.
Children
The app is not for anyone under 13 (or the older age the law where you live sets for agreeing to how your information is used), and it is not directed at children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has given us personal information, contact us at privacy@getplantidentifier.com and we will delete it.
Links to other services
The app and this website link to other services, such as the App Store or Google Play, and our ad provider’s privacy policy, and the ads in the app may link to advertisers’ apps and websites. Their privacy practices are governed by their own policies.
Changes to this policy
We may update this policy. If we make a material change, we will tell you in the app or by email before it takes effect and, where the law requires, ask for your consent again. The “Last updated” date at the top shows when it last changed.
Contact us
FAMO Connect LLC
Tucker, Georgia, USA
Privacy: privacy@getplantidentifier.com
Support: support@getplantidentifier.com